Seller Setup Guide — PlantPurges

1

Getting Started

Create Your Account

Setting up takes about 2 minutes. No credit card needed.

1

Go to plantpurges.com/auth and click Create Account

2

Enter your name, email address, and choose a password

3

You'll land on your seller dashboard — your command center for everything

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Use the email you check most often — this is where you'll receive payment notifications and order alerts.

Your Dashboard Tabs

Tab	What It Does
Invoices	Create, send, and track invoices
Products	Add products with photos and prices
Analytics	Revenue, ghost rates, heatmaps, and forecasts
Integrations	Connect ManyChat for Facebook, Instagram, and TikTok
Customers	View all buyers who've purchased from you
Shipping	Create labels, track packages, notify buyers
Reviews	Your reviews and public seller profile link
Automation	Trigger keywords, ghost timeouts, auto-invoice settings
Settings	Store name, Stripe connection, account management

2

Payments

Connect Stripe

PlantPurges charges zero platform seller fees. We believe sellers should keep what they earn. Here's how the cost structure works: Buyers contribute a small Mad Agriculture donation at checkout — 100% of which goes directly to regenerative farming. Sellers are responsible only for the payment processing fee of their choice. That's it. No monthly subscriptions. No commission cuts. No surprises.

1

Go to Dashboard → Settings

2

Click "Connect with Stripe"

3

Complete Stripe's onboarding (identity verification + bank account)

4

Once connected, you'll see a green "Stripe Connected" badge

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Already have a Stripe account? Connect your existing one. Otherwise, Stripe walks you through creating a new account in about 5 minutes.

How Payments Work

When a buyer pays, Stripe processes the payment, deducts their fee, and deposits the rest directly into your bank account. The payment shows in your dashboard within seconds. Funds typically arrive in your bank within 2 business days.

3

Your Brand

Configure Your Store

Set up your store name and profile — this is what buyers see.

1

Go to Dashboard → Settings

2

Enter your Store Name (e.g., "Jungle Jane's Plants", "Rare Aroid Collective")

3

Click Save

Your Public Seller Profile

Every seller gets a public profile showing your store name, member date, rating, and reviews.

Your profile URL: plantpurges.com/seller/[your-id]

Find the "Share Your Profile" link in Dashboard → Reviews. Share it in your Facebook group bio, Instagram link-in-bio, or TikTok profile.

4

Start Selling

Create Your First Invoice

The simplest way to sell — no automation needed. Create an invoice and send the payment link.

1

Go to Dashboard → Invoices → New Invoice

2

Enter the buyer's name, email, item description, and price

3

Click Create Invoice

4

Copy the payment link and send it to your buyer via DM, text, or email

The buyer clicks the link, sees a professional invoice with your store name, and pays securely via Stripe. You get notified instantly.

Status	Meaning
Draft	Invoice created but not yet sent
Sent	Payment link is available for the buyer
Paid	Buyer has completed payment
Cancelled	Invoice was cancelled

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This is all you need to start selling! Step 5 below shows how to automate with ManyChat, but many sellers start manual and add automation later.

5

Automation

Set Up ManyChat (Optional)

ManyChat automates comment-to-pay on Facebook, Instagram, and TikTok. When a buyer comments a keyword like "SOLD" on your post, ManyChat creates an invoice and DMs them the payment link automatically.

Get Your Credentials

1

Go to Dashboard → Integrations

2

Copy your API Key — this identifies your account in all payloads

3

Copy your Webhook URL — same URL for all platforms

Connect ManyChat

1

Sign up at manychat.com (free plan available)

2

Connect your social platform(s) — Facebook Page, Instagram Business, or TikTok Business

Build the Comment-to-Pay Flow

This is the same process for all three platforms — only the trigger and the source field change.

1

In ManyChat: Automation → Flows → New Flow

2

Set the trigger to Comments on a Post with keywords like BUY, WANT, SOLD

3

Add a step to collect the buyer's email via DM

4

Add an External Request (POST) to your Webhook URL

5

Set header: Content-Type: application/json

6

Set the JSON body (see below)

7

Use the returned paymentMessage to DM the buyer their payment link

Payload Per Platform

The only difference is the source field:

● Facebook ● Instagram ● TikTok

{
  "apiKey": "YOUR_API_KEY",
  "buyerName": "{{first_name}}",
  "buyerEmail": "{{email}}",
  "productTitle": "Item from your post",
  "price": 29.99,
  "source": "manychat_fb"  ← change to "manychat_ig" or "manychat_tiktok"
}

{{first_name}} and {{email}} are ManyChat variables that auto-fill with the buyer's info.

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Use the Test Comment-to-Pay section at the bottom of the Integrations tab to verify everything works before going live.

What the Buyer Experiences

1

Buyer comments "SOLD" on your post

2

ManyChat DMs them: "You claimed [item]! Pay securely here: [link]"

3

Buyer clicks the link, sees your branded invoice, and pays

4

You get notified in your dashboard

5

If they don't pay, they get an automatic reminder (configurable timeout)

Duplicate protection built in — if the same buyer comments "SOLD" twice, they get the same payment link, not a double charge.

6

Fulfillment

Ship Your Orders

After a buyer pays, ship their order and update the status.

1

Go to Dashboard → Shipping

2

Find the paid order and enter the buyer's shipping address

3

Create a shipping label or enter your own tracking number

4

Click "Mark as Shipped" — the buyer gets an email with tracking info

After shipment, the buyer receives a follow-up email asking them to leave a review. Reviews build your reputation and attract new buyers.

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Buyers can track all their orders at plantpurges.com/buyer — they log in with a magic link (no password) and see every order across all sellers.

7

Scale Up

Grow Your Business

Use Analytics

Your Analytics tab gives you the data to optimize:

Revenue trends — see which weeks perform best
Ghost rate — percentage of buyers who claim but don't pay
Best selling time slots — heatmap of when buyers are most active
Repeat buyer rate — how many customers come back
Price sensitivity — how fast buyers pay at different price points
Revenue forecast — 30-day projection based on trends

Share Your Profile

Your public profile shows your rating and reviews. Share it everywhere — Facebook group bio, Instagram link-in-bio, TikTok profile, and DMs with new buyers.

Fine-Tune Automation

In the Automation tab, configure trigger keywords, toggle auto-invoice on/off, and set ghost timeout (how long before unpaid buyers get a reminder).

Deposits for High-Value Items

For expensive items, require a deposit to hold. The buyer pays a percentage upfront, and you invoice the remainder separately.

📋 Reference

Quick Reference

Dashboard Navigation

Task	Where to Go
Create an invoice	Invoices → New Invoice
See your API key	Integrations tab
Copy webhook URL	Integrations tab
Test the webhook	Integrations → Test Comment-to-Pay
Connect Stripe	Settings → Connect with Stripe
Disconnect Stripe	Settings → Disconnect Stripe
Change store name	Settings
See your reviews	Reviews tab
Share your profile	Reviews → Share Your Profile
Ship an order	Shipping tab
Configure automation	Automation tab

Webhook Payload Fields

Field	Description	Example
`apiKey`	Your seller API key	`fbk_abc123...`
`buyerName`	Buyer's name	`{{first_name}}`
`buyerEmail`	Buyer's email	`{{email}}`
`productTitle`	Item being purchased	Monstera Albo
`price`	Price (number, no $)	`45.00`
`source`	Platform	`manychat_fb` / `manychat_ig` / `manychat_tiktok`
`external_ref`	Optional dedup key	`{{user_id}}_{{last_interaction_id}}`

Webhook Response

Field	Description
`ok`	true if successful
`status`	"created" (new) or "existing" (duplicate detected)
`invoiceId`	The invoice ID number
`invoiceUrl`	Direct link to payment page
`total`	Invoice amount
`paymentMessage`	Ready-to-send DM text with payment link